Hey, Einstein, you don’t have to be a genius to know that people love bagels and people love country music, but it might be marketing brilliance to combine the two in a drool-worthy song about breakfast.

Jeremiah Watkins (singing): “Too messy to take on the go, so we paired it with bagels, no forks on the table.”

It’s “Forget the Fork,” the very first song from Einstein Brothers.

The new tune suggests you forget the fork and pick up their new country bagel sandwich, and who can blame them? Forks are overrated.

So take a hint from Einstein Bagels: If you’re ever too tired to fork in the morning, tell your partner to get to Einstein’s and fork off.

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