MIAMI (WSVN) - Goodbye, Marlins Park. Hello, loanDepot park.
The Miami Marlins and loanDepot on Wednesday announced loanDepot as the exclusive naming rights partner for loanDepot park, the home of the Miami Marlins and world-class special events.
The multi-year relationship is the first of its kind for the venue, which opened when the team rebranded to the Miami Marlins in 2012.
“We’re excited to welcome fans back for Opening Day at loanDepot park,” said Marlins CEO Derek Jeter. “A partnership like this, with a nationally recognized brand excelling through innovation alongside a strong philanthropic commitment, is foundational to our ability to build sustainable success.”
In addition to being the home of the Miami Marlins, loanDepot park will be equipped to host other sports events like the MLB All-Star Game, World Baseball Classic, Super Bowl Opening Night, college football and Monster Jam.
The ceremonial running of the bases and crossing home plate was held on Wednesday morning. CEO and Chairman of loanDepot Anthony Hsieh even threw out the first pitch.
“The timing was right because it’s the right partner,” said Jeter. “We weren’t in a rush to do it. Something that I mentioned when we took over a few years ago is that naming rights is something that we wanted to explore, but you don’t rush to put someone’s name on the building. It has to be the right partner, and fortunately for us, we had an opportunity to meet Anthony and talk with his team, and we came to an agreement here, and it pretty much happened kind of quickly.”
Hsieh said, “Once our team got to know the Marlins organization and once I got to spend some time with Derek Jeter, it was very evident to us that beyond just the partnership and the inking of the deal of actually being together with another organization for many, many, many years, it was the right match for us.”
As part of their new alliance, loanDepot said they will donate $50 for every Marlins run scored during the regular season to expand youth baseball and softball opportunities through the Miami Marlins Foundation programming at the Boys & Girls Clubs of Miami-Dade.
“Anthony and loanDepot believe in what we’re building here,” Jeter said, “but I think it’s also they believe in the community, the South Florida community, and that’s a big deal.”
This is in addition to loanDepot’s season-long “Home Means Everything” RBI campaign, for which the company will be donating $25 for every regular-season RBI to Boys & Girls Clubs of America. loanDepot is kicking off the “Home Means Everything” RBI campaign with a special Opening Day activation that will bring $250 for every RBI for BGCA.
The loanDepot park branding transformation will take place over the coming months, with new signage integrated inside the ballpark throughout late spring and early summer. External ballpark signage is anticipated to be in place in time for the July All-Star Break.
The season opener for the Miami Marlins will take place at 4 p.m. Thursday against the Tampa Bay Rays. The maximum capacity at the ballpark will be limited to around 10,000 fans until June 1.
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