(CNN) — Kraft, the purveyors of boxed macaroni and cheese beloved as an easy, quick meal for the family, wants to do more for moms on Mother’s Day 2019.
The company has announced a plan to help pay for moms who want spend Mother’s Day taking a break from mothering.
Kraft will pay up to $100 per mom to cover bills for babysitters hired this Sunday, May 12, during Mother’s Day, if they choose to get away to a movie, or a restaurant, or perhaps just a few precious moments of silence.
Kraft calls it a time for moms enjoy a day of “No meltdowns, no diaper changes and no going to the bathroom with kids pounding on the door.”
“Mother’s Day is a day to celebrate Mom in all of her greatness, but we know the holiday doesn’t stop the challenges of motherhood — temper tantrums, sleepless nights and picky eaters,” said Sergio Eleuterio, head of marketing for Kraft. “With Kraft Mother’s Day Away, we are giving moms across the country the chance to have what they secretly really want: some time for themselves.”
Moms can hire the babysitters and upload a picture of the receipt or invoice from the babysitting service via the Kraft Mother’s Day Away site. Kraft also asks mom to provide a description of why they needed the time away.
For those who hire private babysitters, they can upload a signed note from the babysitter, confirming the payment.
The company will cover the costs for up to $50,000 worth of babysitting on Mother’s Day. The offer ends on May 19 or while funds are available, whichever comes first. The offer is limited to one request per person, email or household address.
The company says their reimbursements could take six to eight weeks for processing.
And for moms who receive handmade macaroni jewelry their kids made at school, those tokens of macaroni appreciation are still free of charge.
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