NEW YORK (AP) — Firefighters have responded to the scene of digital billboard on fire in Times Square.

Flames stated to shoot out of the LED billboard just after 3 p.m. Saturday.

The Fire Department says no injuries have been reported and there was no damage to the building the sign is attached to.

A department spokesman says firefighters are working to turn the billboard’s power off.

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Join our Newsletter for the latest news right to your inbox