BOSTON (WSVN) — Adidas is taking heat after the athletic wear company sent a baffling email to participants of the Boston Marathon.
The email’s subject line: “Congrats, you survived the Boston Marathon!”
Monday’s marathon marked four years since bombs exploded at the finish line of the 2013 Boston Marathon, which killed 3 people and injured over 250.
Twitter users blasted Adidas for their “tone-deaf” email, which also used the phrase “Boston Strong,” a slogan that came in the wake of the bombings.
My friend received this email from Adidas after the Boston Marathon… I don't know how an advertising team doesn't catch this. pic.twitter.com/Fe16Z4Hnvq
— Robin Dich (@RobinDich) April 18, 2017
.@adidas newletter for today is titled "Congrats, you survived the Boston Marathon!" Seems a little inappropriate
— Nick (@nl3181202) April 18, 2017
Adidas would like to sell you some stuff now. h/t @anthonymadrigal #copywriting #rethinkthis @universalhub pic.twitter.com/v2TLXs7Bf7
— Dan McCarthy (@acutalproof) April 18, 2017
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