KEY WEST, Fla. (AP) — A Texas attorney has won a Key lime pie-eating contest in the Florida Keys where the tart, creamy dessert originated in the late 1800s.

Defending champion Trey Bergman of Houston consumed a 9-inch pie smothered with whipped cream in in a minute, 40.57 seconds Wednesday, immersing his face in it since competitors couldn’t use their hands.

A sweeter alternative to New York City’s July 4 hotdog-eating challenge, the contest drew 25 entrants and highlighted Key West’s annual Key Lime Festival.

Key lime pie was designated Florida’s official pie in 2006 by the state legislature. Ingredients are condensed milk, egg yolks and the juice of tiny yellow Key limes, typically with a graham cracker crust and a meringue topping.

Other festival events included a Key Lime Pie Drop and a pie-tasting stroll.

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