SOUTHWEST MIAMI-DADE, FLA. (WSVN) - The passion and enthusiasm of Miami Heat fans reverberated through the air Monday night as they celebrated the team’s victory and as the celebration carried on, the dedicated teams at Atlas Embroidery were hard at work to meet the demand for fiery fan fashion.
Recognizing the historic run of their beloved team, these skilled craftsmen and women ensured that the shelves of stores would be stocked with the latest Heat apparel as soon as doors opened at 7 a.m. Tuesday.
Alex Lombard, a representative from Atlas Embroidery, shared insights into their production process.
“Our machines are capable of producing anywhere from 350 to 400 shirts an hour, and we’ve got over 10 automatic presses,” Lombard explained.
With a commitment to delivering quality merchandise to Heat fans, Lombard emphasized that their production lines would be operating throughout the night to meet the surge in demand.
Fans spent Tuesday shopping for gear with the words “Eastern Conference Champs” and NBA Finals.”
“We had the big win last night, I have the hat from the 2020 NBA Finals, so I’m going to update it with 2023 today,” Gordy Beasley said
Meanwhile, from the bustling streets of Hialeah to the corners of Bird Road and Southwest 87th Avenue in Southwest Miami-Dade, supporters of the Heat demonstrated their unwavering support in true Miami fashion Monday night.
“We’re finally back, we’re going to go to Denver and we’re going to do what we gotta do,” Edgar Portobanco said.
The spirited scene began just moments after the Heat won against the Boston Celtics, with waves of die-hard fans pouring out of the Kaseya Center, where they had gathered to watch the game.
Their euphoria spilled onto the streets, painting the city with the vibrant colors of victory. The distinctive blare of horns and the rhythmic clanging of pots and pans echoed through the night, serving as a testament to the collective joy shared by Heat fans.
While the celebration and preparations unfolded, the passionate Heat fans had a message to send to the Denver Nuggets, their upcoming opponents. Undeterred by the challenges ahead, these ardent supporters exuded confidence.
“We’re going to beat Denver and become NBA champions in Miami, you know,” exclaimed a fervent Heat fan.
“They didn’t believe in us,” shouted another exuberant Heat fan. “They said we were goin to lose that 3-0 lead. Hell nah!”
As South Florida waits for the NBA Finals to begin in Denver against the Nuggets, fans couldn’t stop talking about Caleb Martin.
Many of them looked for merchandise of the Game 7 stand-out player.
“Hopefully once we win the Finals, then maybe he wins Finals MVP or something, we’ll get some gear for him in here as well,” Beasley said. “It’d be great.”
“Right now, our fans are excited, we have everything they need to be ‘White Hot,'” said Eddie Abad, director of Retail Operations for the Miami Heat.
Copyright 2024 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.