MINNEAPOLIS (AP) — Snoop Dogg’s Super Bowl week is almost as busy as that of the Philadelphia Eagles and New England Patriots players competing on Sunday.

He headlined BET’s Super Bowl Gospel Celebration and debuted music from his upcoming gospel album on Thursday. He held a screening for his new Netflix series, “Coach Snoop,” on Friday. And he was to work as the DJ of Playboy’s Big Game Weekend Party in Minneapolis, where the game is being played, on Saturday.

Snoop Dogg is so popular that NFL icon Deion Sanders was extra excited when he saw the entertainer at Friday’s event.

“I can’t wait to see ‘Coach Snoop,’” Sanders exclaimed. “You know what I told them, ‘See, rapping is what he do. Coach Snoop is who he is.’”

Snoop Dogg, born Calvin Cordozar Broadus Jr., has coached a youth football league for years. The new series, which debuted Friday, follows the former gangster rapper guiding at-risk kids and helping them focus on their goals.

In an interview with The Associated Press, the rapper, who released a reggae album under the moniker Snoop Lion in 2013, talks about coaching, his favorite mentors, his advice to young rappers and his upcoming gospel album, “Bible of Love.”

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