MIAMI BEACH, FLA. (WSVN) - Playboy is relocating its global headquarters to RIVANI Miami Beach, a $100 million office redevelopment led by real estate developer Robert Rivani.
In a press release on Wednesday, Rivani announced the lease at 1691 Michigan Ave., a flagship project located near Lincoln Road, saying the move marks a major milestone for the property.
“Securing a top-tier, globally recognized company like Playboy underscores the level of prestige and energy we are bringing to RIVANI Miami Beach, and we are excited for the world-class brands that will join them,” Rivani said.
According to a press release, RIVANI Miami Beach, designed by the Rockwell Group, blends hospitality, wellness and design, with amenities such as a spa, fitness and wellness center and a speakeasy.
Copyright 2025 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.