Meet the world’s first ever male CoverGirl

(WSVN) — James Charles, a 17-year-old New York-based makeup artist who has over 400,000 Instagram followers is no average teen — besides an already promising career in make up artistry, he’s now the first-ever male CoverGirl.

News of this gender-norm crushing move by CoverGirl was announced, Tuesday, by pop superstar and CoverGirl Katy Perry, who broke the news in an Instagram post.



Charles will appear in campaigns for CoverGirl’s newest mascara, “So Lashy.”

According to CoverGirl, their newest mascara is designed to work on all lash types.



Check out these two looks below, posted on his Instagram.



And of course, Charles went straight to his own Instagram to share the exciting news.

He captioned his post, “THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info!”

Congrats, #COVERGIRLJames!