NEW YORK (AP) — The trappings of success continue to arrive for K-pop sensation BTS, the latest a contract with the toy company Mattel which secured rights to produce dolls of the boy band.
And Mattel is not beyond riding those K-pop coattails. Shares of Mattel Inc. spiked almost 9 percent Monday, a day after the toymaker announced a global licensing agreement that also includes collectible figures and games.
The South Korean boy band, made up of members RM, Jin, SUGA, j-hope, Jimin, V and Jungkook, last year became the first Korean pop group to reach No. 1 on the Billboard top 200.
BTS is an acronym of Bangtan Sonyeondan or “Beyond the Scene.” The band debuted in June 2013.
Copyright 2018 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.