(CNN) — Trump supporters have started asking for their Starbucks drinks under Trump’s name as a movement against the coffee giant.
After a viral video showing a Trump supporter yelling at a barista gained traction on Wednesday, other supporters have banded together to protest what they view as political and anti-white discrimination.
The man in the video told the Miami Herald that he was racially discriminated against and that the barista wouldn’t serve him because she knew he was a Trump supporter.
The hashtag #TrumpCup isn’t new, but blew up after a Twitter user posted instructions to followers Friday morning. The hashtag had over 12,000 tweets as of 10 a.m. Friday.
The protest is an attempt to make Starbucks baristas yell Trump’s name and write it on their coffee cups, as is the company’s mandate.
Some supporters claim to have been refused a #TrumpCup and see it as a breach of their rights.
But others find the protest counterintuitive, as the plan relies on giving Starbucks money in the first place.
This all comes after the controversy that plagued Starbucks last year as they introduced a plain red holiday cup that was markedly different from Christmas cups in the past. Joshua Feuerstein, a former pastor, called the new cups a “war on Christmas” in a video posted to Facebook.
But many social media users find the Starbucks protests old and tiresome.
Some even call out the logic of the movement with a good-natured slight at Starbucks.
CNN’s calls to Starbucks were not immediately returned.
The-CNN-Wire™ & © 2016 Cable News Network, Inc., a Time Warner Company. All rights reserved.