(WSVN) — James Charles, a 17-year-old New York-based makeup artist who has over 400,000 Instagram followers is no average teen — besides an already promising career in make up artistry, he’s now the first-ever male CoverGirl.
News of this gender-norm crushing move by CoverGirl was announced, Tuesday, by pop superstar and CoverGirl Katy Perry, who broke the news in an Instagram post.
Charles will appear in campaigns for CoverGirl’s newest mascara, “So Lashy.”
According to CoverGirl, their newest mascara is designed to work on all lash types.
Check out these two looks below, posted on his Instagram.
IN A GALAXY FAR FAR AWAY 🚀💕 if you didn't see yesterday's Insta vid & YouTube tutorial on this snapchat filter look, make sure you go check it out! ____ #morphebrushes 35B Palette (use "JAMES" for $$ off!) #makeupaddictioncosmetics Pigment in Valentine #danessamyricks pigment in Daydreaming #Benefit Roller Lash Mascara #nyxcosmetics Eye Pencil in Black Bean #anastasiabeverlyhills Moonchild Glow Kit #esqido black magic lashes
FIREBALL 🔥 I don't think I've ever done a full out red lip on my page, what do you guys think?! Hmm ___ I used @buxomcosmetics NEW Shimmer Shock Lip Stick in the shade Fireball to create this look. I Wanted to switch it up a little and do some timeless glam, of course with the classic jcharles twist. 😂 You can find it @sephora. Tag a #buxombabe that could totally rock this color! #ad
And of course, Charles went straight to his own Instagram to share the exciting news.
He captioned his post, “THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info!”